As one of the leading financial API creators for the last 20 years, Envestnet | Yodlee® has worked with many fintech startups and financial solutions, helping them support their users and consumers. With our products like our Aggregation API, Transaction Data Enrichment, and Financial Wellness Solution, we've helped many fintech startups create their killer app, solve their consumer's issues, and help tens of thousands of users achieve their financial goals. Since we're so firmly entrenched in the fintech world, we keep an eye on fintech startups and major companies seeing great success. We work with so many different companies and are always listening to their feedback and gleaning new ideas. These are a few of the big companies we've been keeping an eye on for the last few years. We remember when many of them were still startups just figuring out who they wanted to help and how they wanted to do it. Addepar Addepar is an investment management system used by wealth management professionals. It gives them access to dashboards and customized reports, generating this information by examining their clients' assets data, connecting to their financial goals, and looking for new opportunities. It can create a list of actionable insights automatically, which lets the professionals serve more clients in less time. Braintree Braintree is a division of PayPal that provides payment services to businesses including credit cards, debit cards, Apple Pay, Google Pay, and their money transfer app, Venmo, all in a single system. It also helps brick-and-mortar stores and online stores with their financial security by helping to prevent fraud and protect user data. Credit Karma Credit Karma is known for providing free credit scores and reports, monitoring a variety of financial institutions, credit cards, and even credit score providers. It also alerts consumers to fraudulent credit activity, data breaches, and whether their personal information was included in any of the data accessed by cybercrooks. It also helps consumers find new credit opportunities, bank loans, and auto insurance, all without hurting their credit score. It even helps consumers dispute errors made by credit reporting agencies. Due.com Due is another payment solution provider for businesses, processing credit cards, as well as a free invoicing service. They let businesses create their own invoices and access payment data from their own personalized dashboard. They also help small businesses and freelancers access their money quickly and handle payment transactions via their mobile app and their Digital Wallet service. Giftly Giftly is a gift card, well, gifting service. It allows users to give gift cards via email, text, or snail mail. Recipients can print their card or transfer the funds to a credit card or even PayPal. The gifts can be any amount up to $1,000, and senders can even suggest where to go and what to get, but the recipients make their own choices. They can also include a greeting card with their Giftly gift. Guaranteed Rate For potential home buyers, Guaranteed Rate is a mortgage provider and lending service that lets borrowers apply, receive their approval, and upload and sign their documentation all online. Their goal is to streamline the lending process and make it as painless as possible. Anyone who ever applied for a mortgage the old-fashioned way remembers waiting several weeks for approval, resubmitting pay stubs every couple of weeks. Guaranteed Rate turns a weeks-long process into one that takes minutes, all while finding the lowest possible rate on the right mortgage product. Kabbage Kabbage is an automated lending platform based out of Georgia that lets small business owners borrow up to $250,000 for 6, 12, or 18 months as a line of credit. Best of all, you'll get a decision in about 10 minutes. Borrowers only need to connect their different financial accounts, and the AI-based system will quickly make the lending decision, letting borrowers withdraw funds as needed. NerdWallet NerdWallet is one of the most complete personal finance apps, offering a veritable cornucopia about their banking, mortgage, and credit cards, as well as free financial advice, investing how-tos, loan information, and mortgage advice. They have an editorial team of more than 80 financial experts answering money questions and providing advice to users. OnDeck OnDeck is a loan provider working exclusively with small businesses, letting them apply for credit lines up to $100,000 for 13.99% APR, and term loans of up to $500,000 for 9.99% APR. Business owners can apply via OnDeck's web platform or mobile app and will receive their funding within a day or so. Robinhood Robinhood is an investment app that offers free stock market trading, as well as providing a simple explanation of the stock market so new investors can make informed decisions about building their portfolios. Robinhood doesn't have any physical locations or individual account management services, so they're able to avoid charging the fees that a traditional brokerage house would charge. It's especially popular with younger investors who love the no-commission fees on its trades. Instead, the company makes money on interest from money left in customers' accounts, as well as their $6/month premium membership called Robinhood Gold. SoFi SoFi, which is short for Social Finance, lets low-risk borrowers refinance their debts, including mortgages, personal loans, and student loans. They use an AI-based decision-making system that will assess the borrower's interest rates and financial health and determine the likelihood of them repaying the loan. Unlike traditional lenders, they look beyond income and credit history, and also consider the borrower's education, career, and estimated cash flow. They also offer career services, unemployment protection, and financial advice in order to help keep their borrowers employed and repaying their loans. Did we miss any? What are some fintech startups and companies we should have included? Are you a fintech startup who wants to learn how to use the Envestnet | Yodlee Aggregation API or other products to help with your own startup? Just visit the Envestnet Yodlee developer page for more information. You can also contact us if you have any questions about our platform API, financial applications, and data offerings.
