Gain insight through unique consumer spending trends and income data analytics
Act on Market Opportunities with Data Analytics
Our unique and timely source of consumer spending trends and income analytics empowers corporations:
- To uncover market trends early
- Identify key business drivers
- Spot growth opportunities
- Mitigate potential risks
- Plan business strategy with confidence
Corporate Intelligence Powered by Alternative Data Analytics
Key Benefits
Insights into competitive landscape and customer affinity through unique consumer spending trends and income data analytics for strategic decision-making.
Navigate the Competitive Landscape and Drive Strategic Decisions
Build products that create customer loyalty by better understanding the competitive marketplace.
Uncover and Grow Lifetime Value
Make strategic decisions that optimize customer value and your bottom line.
Understand Brand Affinity and Subscription Changes
Data analytics that identify relationships across your customers, competitors, subscriptions, locations, and brand.
Specialized Insights
See what is under- or over-performing in a specific sector of your business and course correct quickly.
Clean, Accurate and Easy to Use Spending Data Analytics
Envestnet | Yodlee enrichment turns ambiguous information into clear and actionable analytics.
Security and Privacy Focused
Envestnet | Yodlee follows leading industry practices for data security and privacy and does not sell data that identifies consumers.
Solutions
Alternative Data Analytics for Strategic Business Decisions
Understand consumer spending trends as it relates to your company and your competitors.
- Market Research and Shopping Insights - Uncover retail spending performance analytics for market research, including brand affinity and competitive insights, with a visual dashboard.
- Predictive Revenue Signals - See estimated revenues for a growing set of companies, including consumer discretionary, derived from billions of transactions.
- Payroll Trends - Get unique and timely insights from payroll data analytics to understand economic behavior, seasonal trends, and the competitive landscape.
- Essential Aggregated Spending Data Analytics - Manage your business strategically with de-identified, aggregated, ready-to-use spending data analytics providing essential KPIs for U.S. merchants.
Get Acquainted with Alternative Data Analytics
What is alternative data analytics
Alternative financial data refers to information within data analytics not traditionally used to inform companies’ business and investment decisions, help manage risk, gain insight into market trends, consumer spending trends, and more.
Traditional data sources like quarterly or annually reported SEC filings, financial statements, sales figures, and more are limited in the types of timely information they reveal to help inform market and consumer research. Alternative data analytics help add new levels of insight to market activity and consumer intelligence that are delivered faster than traditional sources, and have not been accessible to businesses or asset managers in the past.
Data analytics aggregation specialists like Envestnet | Yodlee provide organizations comprehensive alternative data sets from over 17,000 global data sources covering 30 million + de-identified individuals. With such reach, Envestnet | Yodlee’s data analytics helps enable organizations with the most accurate information needed to take advantage of alternative data insights.
Data Enrichment
Leading the Industry
Consistent, and detailed data enrichment is critical to uncovering actionable data analytics insights. As the leading aggregation platform that owns the aggregation process from acquisition to delivery, Envestnet | Yodlee’s aggregation process incorporates over 17,000 data sources and touches over 30 million active users.
The unique combination of breadth and depth provides Envestnet | Yodlee with the largest, most comprehensive data coverage in the industry. When paired with our sophisticated machine learning techniques, the result is a highly enriched set of digitized transactions which leads the industry in transaction categorization accuracy.
With Envestnet | Yodlee data enrichment, data analytics users receive insights with consistently enriched data such as merchant name, location and many more. The information is categorized and contextualized based on the learnings from billions of transactions contained in the Envestnet | Yodlee Financial Data Platform.
Data Analytics Video
Market Research & Shopping Insights
Make strategic decisions that optimize customer lifetime value with visibility into total spend, share of spend and brand affinity. Gain a better understanding of consumer trends, including digital and brick and mortar, in an easy-to-understand, visual dashboard.
Use Case
Data Trends Predict Results at URBN, Even in Turbulent Times
What happens to a mall mainstay when the mall is forced to close? That’s the uncertainty retail corporation Urban Outfitters and many others faced in early 2020. In the case of Urban Outfitters, the pandemic forced it to temporarily shut the doors at its 600-plus stores – which include its brand name stores Urban Outfitters, Anthropologie, and Free People – in March1. In addition, uncertainties related to the dislocation of the economy as a result of COVID-19 drastically changed consumer spending overnight. In April, the company’s stock (ticker URBN) was down 40% as compared to the beginning of 20202, and Q1 results showed the hit it took during the pandemic’s infancy3. But consumer data trends began to show some light on the horizon for URBN in the form of the stimulus payment.