What are the latest tools, platforms, and case studies from the technology side of financial services? We recently participated in FinDEVr Silicon Valley, the premier event for fintech developers that showcased technologies from innovative companies including our partners Blend, Personal Capital, Sindeo, and Totum. Our team also presented the complete Envestnet | Yodlee API toolbox for personalized financial conversations. As the leading provider of data aggregation for the last 17 years, Envestnet | Yodlee API provides the ability for developers and software engineers to quickly and easily add and execute data aggregation into their applications. Our Aggregation API combined with our new Dynamic Intelligence platform allows developers, engineers, and fintech entrepreneurs to develop smart, personalized and predictive tools and services that allow consumers to achieve their financial goals. Below are some highlights:
- As a modern RESTful API, the Envestnet | Yodlee Aggregation API offers a simple and secure way for developers to access over 16,000 data sources.
- By integrating Envestnet | Yodlee Aggregation API with Envestnet | Yodlee FastLink, consumers can quickly add and connect their accounts on any device within seconds.
- Developers and entrepreneurs can quickly and easily integrate consumer permissioned data aggregation services to power their fintech applications.
In our demo at FinDEVr, we also discussed how messaging and artificial intelligence (AI) are redefining how consumers expect to converse with businesses. Consumers today are very comfortable with messaging and increasingly they are using it to engage with businesses. When you combine messaging with data-driven AI, you get a very powerful tool to connect and engage your customers. According to Facebook IQ people insights – over the next two years, 67% of consumers want to message with a business. And 53% are more likely to shop with a business they can connect with through a chat app. Most importantly, almost one third are already transacting with a business by making a purchase or placing an order.
This is a fundamental technological and behavioral shift by consumers since the advent of mobile apps. The question is, are you ready for this change? Developers can prepare for this change in consumer behavior with Envestnet | Yodlee’s trusted data aggregation and analytics platform that delivers intelligent and personalized financial conversations. Envestnet | Yodlee has the most comprehensive toolbox for connecting the financial dots of the consumer.
We recommend that developers first get access to financial data securely through our Aggregation API. Next use our predictive analytics to personalize the financial conversation and make it actionable. Then use our Account Verification API to complete the flow. Envestnet | Yodlee can be your trusted financial data partner whether you’re driving digital banking transformation or leveraging predictive analytics to deepen engagement with customers. Our robust cloud platform and infrastructure can help you to build a financial app quicker and go live faster.
For more information about how to securely access over 16,000 data sources covering all types of financial products including checking, savings, credit card, loan, mortgage, brokerage and 401K accounts, visit https://developer.yodlee.com/Yodlee_API.
